Competition turns white-hot increasingly, most day changes medium and small businesses to face very great pressure in sale respect. They lack stable short-term circulating fund to be propped up as filling accord. "Those who be placed before domestic brand, have two kinds of destinies only: Either be bought by foreign capital, be beaten dead by foreign capital namely. " the proposition of type of a Hamlet, "Rule of golden compasses iron " kind circulate.
Competition turns white-hot increasingly, most day changes medium and small businesses to face very great pressure in sale respect. They lack stable short-term circulating fund to be propped up as filling accord.
"Those who be placed before domestic brand, have two kinds of destinies only: Either be bought by foreign capital, be beaten dead by foreign capital namely. Be beaten dead by foreign capital namely..
The proposition of type of a Hamlet, "Rule of golden compasses iron " kind circulate in home day changes an industry, however another language is become augury. When the marathon long-distance running that gives birth to a course by force 2 years, fall finally 100% equity buy mallet when big treasure, card of home made product appears true place remnant very few. And right now condition is more critical, be credit is constrictive and of raw material rise, make the homebred brand that is pushed in transnational corporation crack develops a space more accept limit.
But always have those not dicey. "Can you have 3 option? " when facing similar crisis, their ask a question, seek the solution.
Cold wind is brisk
Ma Jun is among them.
He is founded by December 1997 can pick a company, this is headquarters is in a of Chengdu to make up the apperception that protect skin with pure Chinese traditional medicine of research and development, development, sale makeup tasted civilian battalion small and medium sized business, the product is single.
On March 20, shanghai home is changed (600315.SH) issue announcement, say the company will be added sixty-five million two hundred and sixteen thousand two hundred yuan with own reserves endowment, buy Sichuan to be able to collect cosmetic Inc. the equity of 51% . Here, ma Jun still is in the fund that passes answer heavenly body undertakes to can be being collected again " mix blood " . Fortunately, ma Jun still can collect up to now hold dish of hand, but the position that he did not resemble other and homebred brand losing his euqally.
Ma Jun also is the development space that gets tired stricture. Do poineering work 10 old time, capital problem and can collect very closely associated with each other, this and other contemporaneous the civilian battalion company that establish is almost indiscriminate. The capital that start 1 million, in achieve sale to pass hundred million hind, encounter bottleneck.
The backside with insufficient aftereffect is capital shortage and financing wait for a problem hard. Can collect sale to wander in 100 million yuan or so of late, and confine is selling the sale channel such as field. In the meantime, as a result of the other trademark that stick film flock rise abruptly, can pick the share in this one domain by the first drop to the 2nd, give place to Bao Jie's subordinate yulan magnolia is oily.
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