A few days ago, shandong saves industrial and commercial bureau to issue the announcement that the 2nd quarter saves partial media medical treatment, medicines and chemical reagents, health food, cosmetic and hairdressing to serve advertisement to examine a case completely this year, "Capsule of cervine strong god " the advertisement that waits 6 cases to break the law badly is made public exposure.
As we have learned, to cooperate " greet an Olympic Games, normative advertisement releases action " special processing activity, shandong saves industrial and commercial bureau to be opposite 5 kinds of advertisement such as the medical treatment that the 2nd quarter saves partial media to release completely this year, medicines and chemical reagents, health food, cosmetic and hairdressing service undertook checking. From the examination the circumstance looks, because various industry business chance closes to increase advertisement to superintend ceaselessly,execute the law strength, the autonomic sex of each media unit increases ceaselessly, media releases 5 kinds of afore-mentioned advertising to break the law violate plan ratio relatively have first quarter this year relatively drop substantially, but the question of existence is more still, especially the advertisement such as individual medicines and chemical reagents, medical treatment breaks the law badly, misdirect and beguiling consumer. In the examination, the ad that in all 6 rise to break the law badly is made public exposure.
Shandong saves industrial and commercial mechanism to warn customer, want to enhance ego to protect consciousness and consumption to identify ability, to advertisement medium a few change a language to wait absolutely want double vigilance, lest be deceived, if discovery is suspected of,break the law violate the advertisement of compasses but seasonable to about execute the law the branch is informed against.
Add: Be violated badly by 6 of exposure advertisement
■ " capsule of Lu Jiang god " advertisement, allege this product is sterling Chinese traditional medicine, rate preexistence home uses embryo of feral red deer to extract polypeptide of Lu Jiang albumen, use national provision medicines and chemical reagents to supervise name and the figure such as management board to make a proof, every time advertisement all alleges experience only remnant 3 days, buy 50 to give 5, deceit and misdirect consumer.
■ " capsule of a god " advertisement, allege for many times Gu Fang of use Qinghai minority makes up this product, choose pure natural Chinese herbal medicine material is raw material, the name of use patient and figure make a proof, contain unscientific expression to say or state with certainty and assure of effect, every time advertisement all alleges experience only remnant 3 days, deceit and misdirect consumer.
■ " hospital of hall of Jinan nation medical service " when releasing advertisement through the TV station for many times, the name of use patient, expert and figure make a proof, conduct propaganda is businesslike with cure rate, deceit and misdirect consumer.
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