Cosmetic already was become on Internet sales revenue ranks tertiary industry, the reporter learns from company of cosmetic of much home foreign capital, besides Europe Lai elegant group, more and more cosmetic companies plan to sell the cosmetic of oneself brand on the net. Nevertheless, cosmetic of the sale on the net also is existing the service is inferior to shop, pay a method the issue such as inconvenience.
Oulaiyaji is round the first pace puts brand of orchid cardamom seed first get online do a test. The reporter dials the free telephone call of the store on net of dram cardamom seed to understand, the price that in Lan Kou the product value that purchases on the website and bar buy agrees completely, but the sales promotion of two kinds of channel is respective independence, favourable time, means can have different. Introduce according to wiring young lady, the activity of the store on the net is more, the favourable strength that compares market is great.
Ma Xiaoyu of general manager of brand of orchid cardamom seed of Europe Lai elegant group expresses to our newspaper reporter, product of orchid cardamom seed is sold on the net only then 2007. The purpose that opens the store on the net basically is to serve to be in at living better the consumer that does not have city of shop of orchid cardamom seed.
Whether to return meeting general banner to issue other trademark to put online sale as to the group, she thinks, the brand that the group selects choose engine to suit begins professional work of the store on the net.
Elegant Shi Landai (Shanghai) trade limited company has department of an online market so, the near future is strong more the name is electronic Department of Commerce, be in enlarge an army, look for director of commerce of a few electrons, preparation puts brand of below the banner two brunt online sale first.
In addition, treasure clean company opened store of flagship of a Bo Lang on the net that clean out treasure 2007, sell inside two short months gave 2000 many dynamoelectric razor, and trend of this one growth still is in continuously. Bao Jie is in the inn of the 2nd brand that cleans out treasure " oral cavity of major of Ou Le B nurses center " already also opened business.
Cosmetic online sale is a trend
According to statistic, cosmetic has been become on Internet sales revenue ranks tertiary industry. Cosmetic is retail the tycoon is elegant fragrant China, many 6000 brand shop is owned in China when highest 2005 peak, annual sale achieves 1.7 billion yuan; And 2007, sale of cosmetic of the net that clean out treasure amounts to 2.6 billion yuan.
Ma Xiaoyu expresses, more and more brands prepare to begin the sale on the net, the prospect that showing the sale on the net and tremendous potential got the affirmation of numerous brand.
Nevertheless, cosmetic of the sale on the net also is put in particular problem, ma Xiaoyu expresses to our newspaper reporter, shop of unlike of the store on the net has professional hairdressing adviser to provide advisory service for consumer, this is released to website design and website information provided higher demand. And the issue that pays on the net basically is to depend on consumer of a lot of China unaccustomed pay through credit card on Internet, be pair of security problems that pay on the net on one hand is anxious, it is to feel to use on the other hand not quite convenient.
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